The formula
What you’re taking, and where it comes from.
Vitamin C
It contributes to normal collagen formation, for the normal function of skin. That is the approved wording, quoted rather than dressed up — it is the one claim we get to make.
Beta-carotene
The pigment that makes carrots and sweet potatoes orange. Ours is grown by fermentation rather than pulled out of vegetables — same molecule, steadier batch to batch.
Astaxanthin
The pigment behind the pink in salmon and flamingos. Both of them get it from algae, and so does this — ours is micro-algae grown for the purpose.